The most common health and fitness goal is fat loss. No question.
Yet this goal also has one of the highest rates of failure.
And this continues to happen in the face of a burgeoning worldwide obesity epidemic.
There’s a lot of talk about how to solve this problem, and it seems as though all the pundits, gurus, and enthusiasts alike strongly insist that in order lose fat and get healthy and fit, we must adopt a whole new “health and fitness lifestyle.”
But there are two major problems with that:
- Most people don’t want to completely overhaul their entire lifestyle in order to lose fat and get fit. Or they simply can’t.
- The *actual* amount of effort that it takes to lose fat and get fit is, in all honestly, nowhere near the amount of effort that an entire new lifestyle would seemingly imply.
If something takes a lot of time and effort but doesn’t produce results, people are much less likely to do it. That’s just common sense.
…and yet this is exactly the bizarre status quo that the so called “health and fitness lifestyle” has become:
- We’re utterly inundated with health information overload, and left totally confused.
- We’re resigned to indiscriminately trying endless health fads, which never seem to actually work.
- We vigorously spin our wheels with a lot of effort, seemingly dedicating our lives to “the lifestyle,” yet don’t actually get any results to show for it.
Lack of fitness motivation isn’t the pervasive and esoteric problem it’s purported to be – it’s a completely logical outcome of this broken and inefficient “health and fitness lifestyle” status quo. Who in their right mind stays motivated to keep doing a lot of work when they’re not getting any results from it?
So, then… is there an alternative?
Yes – the answer is efficiency. Instead of making health and fitness an entire lifestyle…
… do the opposite: Learn how to spend as absolutely little time and effort as possible on losing fat and getting healthy and fit.
Because – here’s some more basic common sense – if something’s simpler and easier, you’re more likely to actually do it.
… and besides, even if you could do extra, unnecessary work, why would you ever want to?
StraightforwardFatLoss.com is a contrarian (anti) health and fitness blog that rejects the onerous “health and fitness lifestyle” and instead embraces efficiency as a contrary:
- Beat information overload and learn what’s actually effective enough to be worth worrying about.
- Learn how to make that work with your lifestyle and actually get results.
- Stop worrying about anything else, and get the hell on with your day.
By applying this maxim of efficiency to my own life, I, the author of this site, was able to achieve (and now maintain) this:
…without losing my mind.
I’ll be honest, I don’t particularly like posting shirtless selfies of myself on the internet. But transparency is primarily important, thus I do hereby show that I do indeed walk the walk.
Yet I insist: I am not particularly remarkable. I’ve just figured out, after a lot of trial and error, how to do things right and make them as easy as possible.
The main point being: If I can do it? So can you.
I created this site to fully expound my system and philosophy and show you how.